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Help & Appeals

Your audience. Your budget. Clear results.

Amounts in USD✉   Contact support

Help & Appeals

Get assistance, report problems and challenge decisions about your ads or accounts.

CampaignsBudgetsBillingTrackingPolicies
CampaignsCreate your first campaignChoose an objective, name the campaign and set a daily budget.
  1. Open Campaigns and choose Create campaign.
  2. Pick the objective that matches your goal: awareness, traffic, leads or sales.
  3. Name the campaign so you can find it later and set a daily budget.
  4. Add an ad set (audience, placements, schedule) and then an ad with your creative.
CampaignsPause, resume or complete a campaignChange delivery status without losing your history.
  1. Open Campaigns and find the campaign row.
  2. Use the row menu to pause, resume or mark it completed.
  3. Paused campaigns keep their settings and results.
CampaignsAd sets and ads explainedHow audiences, budgets and creative fit together.
  1. A campaign holds your objective.
  2. Ad sets define who sees your ads, where, and when.
  3. Ads are the creative people see. Each ad is reviewed before it can deliver.
BudgetsHow daily budgets workSet a daily amount and keep spending predictable.
  1. Your daily budget is the average you are willing to spend each day.
  2. A campaign budget cannot be higher than your account spending limit.
  3. You can change a budget at any time; the change applies to future delivery.
BudgetsAccount spending limitA ceiling that protects you from overspending.
  1. Your administrator sets the account spending limit.
  2. Campaign budgets above the limit are rejected when you save them.
  3. Ask your administrator, or contact support, if you need the limit raised.
BillingUnderstanding your billing recordsTop-ups, delivery charges and payment status.
  1. Open Billing to see top-ups and delivery charges.
  2. Paid means the payment has been received.
  3. If a charge looks wrong, open a support ticket in the Billing category and mention the date and amount.
BillingQuestion a chargeWhat to include when you contact support about billing.
  1. Go to Contact support and choose the Billing category.
  2. Include the date, the amount and the campaign involved.
  3. Attach a screenshot of the billing record if you can.
TrackingSet up tracking eventsMeasure page views, leads and purchases.
  1. Open Tracking & Events to see your event definitions.
  2. Events marked Active are collecting data; Awaiting event has not received data yet.
  3. Check that the event is installed on the right page if it stays in Awaiting event.
TrackingMy leads are not showing upCommon reasons results are missing or delayed.
  1. Confirm the Lead submitted event is Active.
  2. Check the campaign is not paused or completed.
  3. Allow time for results to appear; if nothing shows after a day, contact support.
PoliciesAdvertising policies overviewWhat is and is not allowed in ads.
  1. Ads must be honest, clearly describe the offer and respect people’s privacy.
  2. Sensitive and discriminatory targeting is not allowed.
  3. Ads that break policy are rejected with a reason you can read and appeal.
PoliciesMy ad was rejectedRead the reason, fix the issue and request another review.
  1. Open Help & Appeals and go to Ad & account appeals.
  2. Read the rejection reason shown for the ad.
  3. Explain what you changed or why the decision was wrong, and attach a corrected creative if you have one.
  4. Submit the appeal and follow it from Submitted to a written decision.
PoliciesMy account was restrictedHow to challenge an account decision.
  1. Open Ad & account appeals to see the restriction and its reason.
  2. Describe what happened and add any evidence that supports you.
  3. Support may ask for more information; you will be notified when they do.

Can’t find what you need? Contact support.

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Sensitive targeting restrictedWe prohibit discriminatory targeting.

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Change historySee edits and account activity.

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